While lead forms are a proven way to engage website visitors, their potential can increase when you switch to multi-step forms—especially in cases where you need to collect more detailed information beyond just a name and email address.
Research shows that multi-step forms can achieve an impressive 86% higher conversion rate compared to traditional forms. But what makes them so effective? What are their advantages, and how can you implement them on your website?
In this article, we’ll explore everything you need to know about multi-step forms.
What Are Multi-Step Forms?
Multi-step forms consist of several windows instead of just one, breaking the filling process into multiple stages. Often, users can navigate between these stages, allowing them time to review or correct information if needed.
Creating such forms doesn’t require hiring developers or designers. Some popup builders offer this functionality. For example, Claspo features a drag-and-drop editor. With it, you can create different types of forms you need, including multi-step forms. Additionally, it has a library of templates with ready-made popups that you can customize to fit your specific needs.
Key Benefits of Multi-Step Forms for Website Conversions
Thanks to their unique format, multi-step forms offer several benefits.
Improved User Engagement
Multi-step forms help you to create a more personalized experience for visitors. By guiding users through smaller, manageable steps rather than overwhelming them with a lengthy, single-page form, you can make the process feel less daunting and more interactive.
Increased Completion Rates
One challenge in digital forms is ensuring users provide real contact information. Many users, skeptical of spam or over-communication, may input fake details just to access an offer. Multi-step forms mitigate this issue by fostering transparency and trust. For instance, including a note about how you’ll use their contact information—like mentioning the specific number you’ll call from—reassures visitors and makes them more likely to engage honestly.
Avoiding Overwhelm
A form with 28 fields crammed onto a single page is an instant turn-off. Users feel overwhelmed and are quick to abandon the process. Multi-step forms elegantly solve this by presenting only a few fields at a time, guiding users step by step. By the time they reach the final stage, they’re already invested in completing the process.
Mobile-Friendly Experience
Avoid bombarding users with long forms that go on forever. Multi-step forms break things down into bite-sized sections, each perfectly sized for mobile screens. This design lets users tackle one task at a time, keeping distractions to a minimum. The result? A much lower chance of form abandonment, which is all too common with traditional single-step forms on mobile devices.
Moreover, progress indicators in multi-step forms provide clear guidance and show users how far along they are in the process. This small feature keeps mobile users motivated to complete the form, as they can easily track their progress.
How to Create High-Converting Multi-Step Forms
If you want to create an effective multi-step form, pay attention to the following points.
Use an Intuitive Builder
Want to create forms faster and easier? Use popup builder services with drag-and-drop editors. No need to spend hours designing forms, and no technical skills required.
For example, in Claspo, just drag and drop the blocks you need, build your popup, and tweak the design to match your website. Want to make it even more engaging? Add images, videos, sliders, promo codes, games, timers, and other interactive elements to capture your users’ attention.
Ask for Essential Information First
The key principle is to include only the essential fields. Consider which questions you can eliminate. The primary goal of a multi-step form is to capture the necessary contact information, while additional details can be gathered in the following steps.
For example, instead of asking for the full address and date of birth right away, you can first ask for just the name and email. Once the user has provided these, you can request more specific details, such as location or preferences, in the next step.
Ensure the Form is Relevant
The form should be relevant and make sense to the user. If you’re asking for information that may seem unrelated to the order, subscription, or registration, users might hesitate to provide it. To prevent this, clearly explain why you need this data and make these fields optional. This transparency helps maintain trust and encourages completion.
A/B Test Your Forms
Even small improvements to a form can result in significant increases in conversion rates. However, any modification should be tested first. As with all aspects of conversion rate optimization, it’s important to develop a hypothesis and run A/B tests before implementing any new changes.
In Claspo, you can not only easily create different popups but also test various designs or display conditions. The system will automatically present the results and the winner in a convenient format.
Conclusion
Multi-step forms are a great solution if you need to collect a lot of data from website visitors without scaring away potential leads. They break down a large process into smaller steps, making the form filling experience more convenient. This is a beneficial solution for both businesses and users. Follow our tips, use Claspo to create your forms, and they will surely capture your users’ attention.
