Getting Facebook views and likes can be easier or challenging based on the strategies you are using. If you are following the basic practice of simply creating your Facebook page and uploading one content daily without researching your audience, you may find it difficult to capture viewers’ attention. However, implementing tried-and-tested strategies can provide the necessary engagement and popularity on this platform. Let’s find some simple hacks to drive more views, likes, comments, and other forms of engagement.
Know your target audience.
To get the attention of the target audience, understand their requirements, online behaviors, likes, and dislikes. You don’t need to know all the users on Facebook but the potential audience who might be interested in your page, product, or service. Use audience insight tools or Facebook Insights to better understand your prospective audience and customize your content accordingly. Make sure your content must be educational, shareable, inspiring, and interactive. Before uploading your post, ask yourself if it will be engaging or useful for your followers.
Create audience-centric posts.
Once you understand your target audience, create a more audience-centric post that resonates with the interest of your followers. Access Facebook page insights to gather useful information about page views, link clicks, 1-second video views, 3-second video views, how users are engaging on your post, net followers, the reach of the overall page, recent post’s performance, and audience demographics.
Based on the extracted insights, identify the weaknesses of your strategy and adjust it accordingly to get more engagement. You can also use third-party monitoring or social media insight tools to track your page’s performance and adapt your strategies effectively for the achievement of your Facebook marketing goal.
Post native videos.
A research report found that video is the best content on Facebook. Videos get more engagement than images and plain text content. Thus, it would be best to create authentic, relevant, and engaging videos on trending topics. Facebook prioritizes native videos in the news feeds of users. Make sure your video must align with your brand’s voice and visuals.
Mentioning a detailed and informative caption can get greater engagement than adding links. Uploading videos directly to Facebook can bring more views than sharing links from external platforms. Many people might be watching and enjoying your videos with the sound turned off. So, it is best to make audio on your videos optional or add some subtitles or captions. Experiment with Facebook reels or live videos to generate engagement and reach new audiences.
Maintain consistency
Facebook’s algorithm will consider your page for a higher ranking if it posts more or less regularly. However, if you do not post any content for a long time, Facebook stops promoting your page and may bring it to the last on the news feeds. Experts generally suggest posting at least 3 content a week or 1-2 posts daily.
Just follow a regular content schedule while paying attention to the quality because quality is given more weightage than quantity. Consistency helps build stronger connections and reliability with the audience and encourages them to keep visiting your page to expect new content regularly.
Run Facebook ads
If you are willing to invest some amount, running Facebook ads can be the best strategy to boost a post, get exceptional remarketing options, or strategically get more engagement. Ads can be designed to drive more post interaction, gain website traffic, and lead generation. If you are running a crucial campaign for a new launch or sale, start a campaign on Facebook ads manager to get assured visibility on those Facebook posts.
Use trending and relevant hashtags.
It is the most effective hack to get more Facebook post likes and overall engagement. Use trending and relevant hashtags that easily categorize your content, improve its searchability, reach the right audience, and drive more shares. The best hashtags make it easiest to reach followers. Never use multiple different hashtags for one post, instead, keep them simple. Use a few hashtags that the audience can easily understand and remember. Avoid spaces and punctuations to make the entire hashtag clickable.
There are many online hashtag research tools available to get lots of hashtag options. However, you can also search for hashtags manually. Join conversations about your page or niche on Facebook by regularly responding to posts. Find what your competitors are using and experiment with different options to see what works effectively.
Respond to mentions.
If you see a mention in your Facebook feed, respond instantly to let the audience and algorithm understand that your profile is active. Regularly responding to mentions can generate visibility and enhance publicity, pushing your content on the news feed. They provide an excellent opportunity to interact with loyal followers, develop a stronger connection, and boost your page’s credibility. It can also lead to more comments and shares. You can respond to mentions by commenting and re-sharing posts.
Create and join Facebook groups.
Promoting your Facebook page and posts in Facebook groups is one of the common suggestions of Meta to boost engagement. You can create or join relevant groups in your niche to reach a wider audience and give your brand or Facebook page more visibility. Regularly interact with other members of your group and show engagement in their posts to let them notice you and check your page.
Partner with influencers.
Facebook influencer marketing is one of the proven strategies that will never go anywhere for gaining more visibility for your brand and expanding the audience base. Influencers create authentic, shareable, and valuable content that aligns with their audience through live streams, videos, and other formats. Partner with these influencers in your niche to use their credibility for your Facebook page and brand promotion. This can help develop trust and get more sales. You can ask influencers to share their experiences using your products or services and recommend the same to their audience. Remember to regularly track the performance of influencer marketing to ensure it produces the desired results.
