Getting great webinar software is important for hosting paid webinar sessions on schedule or building a webinar marketing strategy. The right webinar software is beyond functional—it should have profitable features and engaging tools for the smooth delivery of your live webinars, on-demand webinars, or hybrid events.
The webinar tool of your choice can make or break the entire event. These are the webinar features you should look for before you can set your webinar in motion.
Intuitive Interface and Familiar User Experience
A paid webinar software should have an intuitive user interface that’s convenient for hosts and attendees. It should be navigable during the webinar without getting confused.
Look for a platform with a simple dashboard layout and seamless transition features between Q&A and live streaming sections. These features can help you deliver webinar content and engage with the audience easily. It feels natural to the audience when you can handle their questions and educate them at the same time.
Screen Sharing and Drawing Tools
Screen sharing helps deliver visual content to the audience during online webinars and meetings. If you’re hosting a paid event, look for these features:
- Lag-free screen sharing: For showing graphs, charts, and slides to the audience.
- Annotation tools: For inserting important notes within the webinar.
- Drawing tools: Smooth drawing tools for more interactive online meetings.
- Multi-device compatibility: These tools should work on laptops, computers, tablets, and even smartphones without any hassle.
Automated Email Notifications and Reminders
Automated reminders and emails ensure that webinar registrants don’t forget the event. These can enhance attendance rates and make your webinar look professional.
Make sure the webinar platform can handle email confirmations and follow-ups so you can send emails before and after the webinar. Consider choosing a platform with segmented reminder workflows to avoid getting lost when working with reminder notifications.
Flexible Pricing and Unlimited Webinars
If you’re running an online course or planning frequent events, the best webinar platform should have flexible prices and the capability to run webinars without any limits. Free webinar platforms with limited features hinder your scalability.
These should be included in the webinar platform plans:
- Unlimited team members
Letting many team members attend your online events at once allows you to work with them within the same time frame. It can also promote better coordination when hosting webinars.
- Custom event services
Your webinar solution should offer event services, such as dedicated onboarding, custom branding, and technical support, to tailor the experience to the audience’s needs, especially when you host large virtual events.
- Scalable pricing
The best webinar software should allow you to pay for features you only want to use. Whether you’re hosting pre-recorded webinars, weekly automated webinar funnels, or monthly marketing webinars, the price you pay for the interactive tools should match actual usage.
Seamless Integration with Other Tools
Your marketing tools, calendar, customer relationship management apps, and email service providers should easily integrate with your webinar software for a more efficient workflow.
Integrating all your marketing tools with your webinar platform can simplify some of the processes that you’ve been doing manually for a long time, such as sending emails.
Interactive Features for Engaging Webinars
Your webinar can stand out if you make it more interactive for your audience. Whether it’s a paid webinar or a pre-recorded event, features like chat and emoji reactions, breakout rooms, polls, and live Q&A can help you connect with your attendees. Your webinar is deemed successful when it has high audience engagement.
On-Demand and Evergreen Webinar Abilities
On-demand and evergreen webinars are great for lead generation. Choose webinar software that lets you do event recordings for a later time and reuse them in the future. Make sure it also allows you to edit content easily for your next webinar.
Custom Registration Forms and Landing Pages
Registration forms and landing pages created just for the webinar alone can get leads and set the tone for your event, respectively. The platform should allow you to tailor your webinar’s messaging and control its branding. There should also be options for social media sharing to promote your webinar.
Reporting and Analytics
A platform with detailed analytics dashboards and advanced tools for reporting is important for measuring success, tracking attendance, and spotting opportunities for improvement. Choose one that can effectively track your webinar by the numbers to make better decisions with your upcoming content.
Multi-Presenter Support and High-Quality Live Streaming
Your platform should support multiple presenters in case you have a few guest speakers in your webinars. With this feature, you and your guest can interact on screen and show visuals seamlessly. The platform should support high-definition streaming with options for content editing and repurposing.
Final Words
When you want to get paid webinar software, you should focus on the important features that bring bang for the buck. Get the one that can support high-quality live webinars and host evergreen content. You should also consider those platforms with excellent marketing tools and flexible pricing to run unforgettable webinars.
Don’t settle for less when it comes to your webinar software. Treat it as an investment that will pay off once you achieve your business goals.
