You don’t need to create a modern online store from scratch. You don’t need the services of a programmer and designer to write code and create an interface. It will be easier to use Shopify, a ready-made e-commerce platform. This platform contains all the necessary modules for online trading. You can also choose a theme that will be responsible for the appearance of the site.
You need to approach the choice of a template carefully, since the functionality of the site and the quality of interaction with users depend on it. The best option would be Shopify custom theme development, but you can also choose one of the ready-made options.
In both cases, the theme must meet a number of requirements.
Adaptation to Mobile Devices and Fast Loading
The store must be displayed correctly on smartphones and tablets. This is important, since most users place orders from mobile devices. Also, the pages must load quickly. If a visitor waits more than 3 seconds for loading, they will leave the site and find another online store.
The loading speed is affected by the number of interface elements. The more of them, the slower the site works. Therefore, it is better not to overload the pages with unnecessary modules and images.
Availability of SEO Tools
A good theme has the following tools:
- creation of a site map;
- functions for obtaining user content;
- working with snippets;
- links to social networks;
- individual meta tags.
With these tools, the site is ranked well and has a steady influx of visitors.
Easy Ordering
Modern buyers like to make deals quickly. If the buying process is long and complicated, the visitor will abandon the goods in the basket and will not appear again.
One of the reasons for delays is the need for registration. Many owners of online stores require mandatory authorization before placing an order. They believe that if the client has registered, he will constantly visit the site and order goods. As a result, many solvent buyers are eliminated, since these people have no time to check their email and confirm registration. Therefore, it is better to choose a theme in which purchases are possible without authorization on the site.
Support for Multiple Languages and Currencies
If you are focused on international trade, it is better to take care of translation into different languages. This will have a positive impact on your position in search engines. You should also have a built-in currency calculator that works automatically.
A Design That Encourages Purchase
Your site should not only be beautiful, but also trustworthy for visitors. It should stimulate the desire to place an order. To do this, a good theme has the following elements:
- Company logo. The emblem should be visible on the store page; otherwise, it will not inspire confidence in the brand.
- Navigation menu. Navigation should be convenient and simple. If the user has difficulty finding the information they need, they will leave the site.
- Calls to action. The buyer should want to follow the link and place an order.
- High-quality photos. Beautiful images attract the attention of visitors.
Also, the footer of the theme should contain information about the company with links to social networks, feedback, and the site’s policy. This data highlights the legality of your business and indicates the absence of risks for buyers.
