Running an e-commerce store on BigCommerce can be incredibly rewarding, but it comes with its own set of challenges. Many businesses, especially those just starting out or without the right expertise, end up making critical mistakes that can stunt their growth. Hiring a BigCommerce marketing agency can help prevent these errors, but if you’re trying to manage everything on your own, here are some common pitfalls to watch out for.
Poorly Optimised Product Pages
One of the biggest mistakes e-commerce businesses make is neglecting the optimisation of their product pages. Without a solid SEO strategy, your product listings might not rank well in search engine results, making it harder for potential customers to find your store.
Agencies specialise in optimising product descriptions, titles, and images, ensuring they are not only SEO-friendly but also customer-focused. A poorly written description or low-quality image can turn a visitor away in an instant, which could result in missed sales opportunities.
Solution: BigCommerce marketing experts in UK optimise product pages with the right keywords, compelling copy, and high-quality images that entice shoppers to buy.
Ignoring Mobile Optimisation
More and more customers are shopping on mobile devices, yet many e-commerce stores fail to optimise their sites for mobile browsing. If your BigCommerce store isn’t mobile-friendly, you could be losing a significant amount of traffic and sales.
The issue often lies in page load times, mobile navigation, and checkout processes that aren’t optimised for smaller screens. A poor mobile experience can lead to high bounce rates, cart abandonment, and frustrated customers.
Solution: A BigCommerce marketing agency can ensure your store is fully optimised for mobile devices, offering a smooth and seamless shopping experience on any screen.
Not Tracking or Analysing Data
Another mistake many e-commerce businesses make is not tracking or analysing the data from their marketing efforts. Without understanding which channels or campaigns are driving traffic and sales, it’s difficult to optimise for better results.
Tracking essential metrics like traffic sources, conversion rates, and customer behaviours allows you to refine your strategies. Agencies are experts in setting up analytics tools and interpreting the data to make informed decisions that will improve your store’s performance.
Solution: A BigCommerce marketing agency will help you leverage analytics to gain insights into your customer behaviour and marketing ROI, allowing for continuous improvement.
Inconsistent Branding and User Experience
A consistent brand image and user experience across all platforms is key to building trust with customers. Without a cohesive strategy, your BigCommerce store may feel disjointed, which can confuse potential buyers or make your brand feel less professional.
Inconsistent branding, poor navigation, or a confusing checkout process can lead to a poor customer experience, ultimately affecting your store’s reputation and sales.
Solution: BigCommerce marketing agencies ensure that your branding is consistent across all touchpoints, from your website design to your marketing materials and social media profiles. They’ll also optimise your store’s navigation and user experience for a seamless journey.
Neglecting Conversion Rate Optimisation (CRO)
Driving traffic to your site is one thing, but converting that traffic into sales is a whole different challenge. Without focusing on Conversion Rate Optimisation (CRO), your BigCommerce store may see high traffic but low sales. Common issues include slow page loads, a complicated checkout process, or unclear calls-to-action.
Without CRO, you’re not maximising your website’s potential. A few simple tweaks could significantly boost your sales.
Solution: A BigCommerce marketing agency will conduct A/B testing, analyse user behaviour, and optimise your site’s layout and functionality to ensure more visitors complete a purchase.
Signs of an Excellent SEO Agency
Trusted by Large Companies
SEO agencies that have worked with large clients will often share their names and case studies on their websites. While this can seem like name-dropping, it can be a great way to judge the team. If a large company trust them, this can give you reassurance about what those experts can do.
Provide Monthly Reports
Being kept in the loop is essential when you’re hiring an SEO agency. You want to make sure that the team are making progress every month and your business is moving in the right direction. Otherwise, you’re wasting your money. Know that the best agencies are going to provide you with monthly reports. They’re open and transparent about their strategies and wish to share this with you.
Rank High on Google
SEO agencies should be practising what they preach. In other words, if they’re so great at SEO, they should be ranking high on Google. So, make sure you carry out a Google search to see where that agency appears. If they’re not in the top three, it’s best to look for another team. After all, you want your business to rank as highly as possible to be visible to customers.
Give Contract-Free Campaigns
Do you hate the idea of a long-term contract? You might want to experiment with SEO for a while, or you just don’t like the uncertainty and commitment. Either way, know that reputable SEO agencies are flexible and some offer contract-free campaigns. This means that you can stop at any time. Plus, it keeps the team on their toes and makes sure you they’re producing the goods.
Conclusion
Running a successful BigCommerce store requires more than just setting up products and hoping for the best. Without the right strategies and expertise, e-commerce businesses can make mistakes that prevent them from reaching their full potential. From poorly optimised product pages and mobile sites to missed marketing opportunities, the challenges can be overwhelming.
By partnering with a BigCommerce marketing agency, you can avoid these common pitfalls and ensure that your store is set up for success. With the right agency on your side, you’ll be able to optimise your website, engage customers, and increase conversions, ultimately driving more sales and growing your business.
