Just think about it: more than 80% of consumers watch videos with the sound off. And no, that’s not a typo! If that’s enough to make you jump straight to the auto subtitle generator, then great! But if you want to know why you’re losing a big chunk of your audience due to the lack of subtitles, let’s break it down.
Just think about it: more than 80% of consumers watch videos with the sound off. And no, that’s not a typo! If that’s enough to make you jump straight to the auto subtitle generator, then great! But if you want to know why you’re losing a big chunk of your audience due to the lack of subtitles, let’s break it down.
Think of commuters on crowded trains or buses, people watching next to their sleeping partner (human or cat, we’re not here to judge), or people sneaking in a video break at work (shh, we won’t tell). They’re all watching in silence, and if you don’t have subtitles, they have no clue what you’re saying. The result? The Big Thumb Slide. Yup, they skip your video, and bam—you just lost another viewer!
Now, jokes aside, subtitles aren’t just for those sneaky viewers. Some people just really rely on them. Hearing-impaired viewers, non-native speakers, people watching near a construction site, or in a noisy coffee shop—all of them depend on subtitles (preferably in their native language, but we’ll get to that in a bit).
Is that all? No, there’s more! A lot more. If you’re a content creator, this one’s for you: subtitles equals higher rankings. How? The text from your subtitles gives search engines, like Google, content to chew on, making your video more likely to show up higher in search results. And that’s all thanks to subtitles.
Make your videos work in “mute mode”
Picture this: people watching your videos in places where they can’t blast the audio. They’re seeing the visuals but with no clue of what’s being said. Your message? Lost. Your impact? None. Your chance to convert? Gone.
Subtitles fill that gap. They bridge the visual with the verbal, so your message doesn’t get lost just because audio isn’t an option. A video with subtitles, even on mute, is far more likely to be watched, understood, and shared.
When subtitles aren’t an option
Nearly 50 million people in the U.S. ALONE have hearing loss, and if your audience is global, that number goes up exponentially. For those viewers, subtitles aren’t optional, they’re essential. Without them, they simply can’t engage with content the rest of us take for granted.
Taking that extra step to make your content inclusive gets a big thumbs-up from communities. And let’s be honest, it’s easier than ever to make your content accessible. There are tools now, like this auto subtitles generator, that let you upload a video and automatically add subtitles in multiple languages. No downloads, no installations, no file conversions. So there’s no excuse not to engage with a significant segment of people who just don’t get the option to skip subtitles.
Subtitles = Better comprehension
If you’ve put hours into crafting your video, pouring your heart and soul into it, you want people to engage with it fully. Non-native speakers might find it quite difficult and then annoying to grasp the nuances of what you’re saying and also not feel like part of your audience. That’s a bummer. Subtitles make it so much easier for these viewers to follow along and grasp your content’s full context.
Wondering how you’ll cover all those languages? Aren’t you a language whiz? Well, it seems like everyone else is! Or they’re just using this subtitle translator that magically adds subtitles in over 130 languages and dialects at the touch of a button. That’s right, no manual transcription, no clunky translators who don’t get your content, no hours of rewinding and replaying. And yes, some of these tools are free to use (and yes, we just read your mind and subtitled that thought right in your language).
Subtitles enhance audio
There’s no trade for audio when subtitling your video. Adding subtitles means reinforcing your message. They make your content easier to remember by adding a second layer of sensory input. This is powerful, especially for complex content or instructional videos. Subtitles keep viewers engaged, help them retain information, and let them follow along without needing to rewind. The result? They stay focused, retain more, and learn faster!
Subtitles are an SEO goldmine
Search engines can’t listen to videos (at least, not yet). Subtitles are the text layer that search engines crawl, index, and rank. They use subtitles to match your content with the people searching for it. On platforms like YouTube, TikTok, and Instagram, where SEO can make or break a video’s reach, subtitles double your SEO potential. It’s like a transcript for search engines, explaining what your video is about and where to place it. So, if you’re not using subtitles, you’re not even showing up in the game. And when you think about how easy it is, tools like this auto subtitle generator for video.
Keep viewers engaged until the end
Subtitles keep viewers hooked from start to finish. Videos with subtitles consistently have higher audience retention rates. Why? Because subtitles engage viewers visually, adding an extra element to the experience. They make it easy for viewers to stay in the story, even if they get briefly distracted. And with so many styles that are proven to stick to viewers, there’s an entire world of possibilities.
A subtitles auto generator like this one allows you to custom-perfect your subtitles, from over 1000 font styles to text color, size, and even placement. Style captions that are sure to grab followers’s attention with ease.
Make content shareable across the globe
Your video might be in English, but that doesn’t mean it has to stay there. Subtitles make your content accessible to a global audience. Adding translated subtitles is like giving your video wings, letting it reach viewers worldwide. It’s not just about reach; it’s about credibility, too. Subtitles show viewers that you care about inclusivity and are willing to meet them halfway. And we’ve already tackled how you can translate subtitles using free online tools.
Easier than you thought
If you’re thinking that subtitling your video is much of a hassle, let me just stop you right there. Many platforms, like this one, do everything for you and at no cost. Let Flixier’s auto subtitle generator do the heavy lifting. Just upload your video and click on the Generate subtitles button. THAT’S IT! Save the video with subtitles, even download subtitle files to use for SEO purposes, all from your browser, with no editing experience.
Don’t let your message fall on deaf ears (literally and figuratively)
Attention is the new currency, and subtitles are your best bet for keeping viewers engaged, informed, and coming back for more. So next time you’re tempted to skip subtitles, remember that somewhere in their browsers, smart content creators are adding subtitles for the people who need them and for the 80% of your TOTAL viewers who prefer to watch your content on mute.
